Digital Natives

About us.

The Digital Natives GmbH is an digitalisation, design and software agency based in Zug, Switzerland. After a successful first year as a simple partnership, the company was established as a limited liability company (GmbH) in January 2021. The GmbH was founded by two long-time business partners and friends, Declan Shine and Yannis Huber. The two met at the young age of 11 and 12 at the Kantonsschule Zug. The two friends developed a keen interest in technology and business during their 6 years together at the Kantonsschule. At the age of 14 they built their first computer together. At the age of 16, they founded their first e-commerce business, which they ran for two years. At the same time, the two immersed themselves in the tech industry with internships at large IT companies.

After completing their Matura, the two friends did not go their separate ways - quite the contrary. Together they began studying computer science at ETH Zurich. Their joint experience as successful business entrepreneurs drove the two of them to found the web development agency The Digital Natives alongside their demanding studies. The two had already gained experience with websites from their first online shop. Combined with the contents of their computer science studies, they had created the ideal basis for a web development agency. The first successful web development projects confirmed a functioning business model.

Digital Natives GmbH was founded in spring 2021. Today, the company has 12 employees and is active throughout Switzerland and abroad as a web development, design, custom content creation and digital marketing company.

Our goal is to modernise the digital landscape of Switzerland. We are constantly innovating and adapting ourselves to the highest technical standards.

We will accompany you and your company into the new digital era.

Welcome to Digital Natives.

Yannis Huber


Declan Shine


Your partner for
digitalisation and
design in Switzerland.

we design. we develop. we create.

we design

we develop

we create.

About us

The term Digital Native refers to people who have grown up with and are familiar with digital media and the concepts and technologies associated with it.

We love modern design and attractive user experiences in the digital space.

Our team is young and dynamic, and many of our creative and technically-minded talents study part-time at ETH, HSG or ZHdK.

We believe in Quality over Quantity.

The world of the internet should not seem technical and bureaucratic. We make it our goal to engage the end-user and offer real added value for our customers.

Get to know our team, enter the digital world.

Our world.

Our Team